The Conundrum of Pokemon Go
by aleen634
The surge in popularity of Pokemon Go is really interesting. Cashing in on years of brand loyalty, a recognizable IP and releasing at the right time game has captured the hearts and minds of many (even though it is in a limited launch). While closely associated with Nintendo, Pokemon (and Pokemon Go) actually has very little to do with that company. While Nintendo does stand to profit from the...
The surge in popularity of Pokemon Go is really interesting. Cashing in on years of brand loyalty, a recognizable IP and releasing at the right time game has captured the hearts and minds of many (even though it is in a limited launch). While closely associated with Nintendo, Pokemon (and Pokemon Go) actually has very little to do with that company. While Nintendo does stand to profit from the app's popularity the success really belongs to Niantic and The Pokemon Company. In SuperBunnyHop's analysis he reminds of us this and the difference between this and Miitomo (Nintendo's other phone app).
It will be interesting to see how Pokemon Go fares in the future and how Nintendo responds (or adjusts) with the other games that are coming out in the future.