Not for public consumption

I would attach this blog post to a forum... but I'm too chickenshit to read even *one* stupid fucking response. My exposure to the Halo community suggests there are far more than just one blithering idiot among the ranks. 
 
I just read a story on Joystiq from Comic Con where the guys from 343 Industries went on the record as saying they're continuing the Master Chief story. I'm sure there are some young male wastrels out there who had to immediately go and find some tissue paper (or change their shorts) upon reading the news. I'm not going to go into a diatribe about the quality of the games... I'm sure you can already draw your own conclusions based on what you've read in the preceding sentences so far. My concern is more basic than the expanse of the actual games in this case. 
 
My query is this: what is the big draw of the Master Chief character that draws so much adoration? There is very little in the games that-to me-justify raising this character to the iconic status that it now possesses. Through all of these games he doesn't say very much; his general look is bland (to say th least); there is no evidence of facial or vocal expression in the character; what backstory exists for the character has to be gleaned from places *other* than the game (which is significant insofar as there isn't anything about this character that is interesting enough to make me want to read a 200 page book about his adventures). As far as I'm concerned... the Master Chief could just be a floating gun and I likely wouldn't notice.  
 
I'm completely lost on this topic. It's baffling to me that something so vacant of character has somehow become one of the primary character icons that personifies this industry for the general communal mindscape in modern society. It makes no sense to me... I wish someone could explain it to me. 
 
(Addendum: I don't know why I would be so surprised... looking at the general design that was present in Oni, it should come as no surprise. I would like to say that Myth or Marathon were examples of transcendent design... but in reality they really werent;. Myth was likely the game that had the most character... but most of the character designs were based in the tried and true fantasy lexicon. There wasn't much about it that would set it apart from a generic cartoon... like the dungeons and dragons cartoon)