This game just didn't capture me like COD4 or Portal. I have pretty high standards for games, but the current state of the industry has shown us great games are possible regardless of budget or big name access. Which, in my mind, leaves no excuse for games that aren't absolutely great. That being said, Bad Company seemed too disposable. Yes, the destructable environment element is great, until you realize you can just hide behind a log that can't be blown away unlike the brick building you were just blown out of. A little balance here, please? The characters seemed a bit flat, although they do develop a bit after the gold element is introduced. I played about a quarter of the way through before GTA IV went back into the DVD tray.
I should also note that I'm on an 'old school' CRT TV, not HD. But IMO, developers should compensate for that (I HATE not being able to read fuzzy text! Throw us college kids without rich parents a frickin bone here!)