Product Placement

CONCEPT

Product placement is the act of using branded products in high visibility settings inside movies and games in exchange for special consideration, financial purchases or otherwise. In recent years, it has become more apparent.

Concept Images Related Pages

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Overview

The iPod from Metal Gear Solid 4.

Product placement is a form of advertising that has been used in movies for several years, but is beginning to show its grim face in the game industry, as well. Real world objects are incorporated into the game worlds. These can range from subtle placement such as the Fender Stratocaster guitar controller from Rock Band (Game), to "in your face" advertisements, like the Sony Ericsson mobile phone and the Apple iPod in Metal Gear Solid 4. The Xbox 360 version of Need for Speed: ProStreet used product placement for the achievement icons.

Some games are made for the sole purpose of having the advertiser's products placed within them. Pepsiman (Game), Global Gladiators (Game) and Yaris (Game) are prime examples of this. Presidential candidate Barack Obama has also started putting campaign ads on billboards in Burnout: Paradise. Homefront (Game) has taken product placement to the extremes; in order to give a daunting "War in your back yard" feel the game has numerous real-life brands spread throughout the game, ranging from Home Depots to Pepsi factories.

Games view all →]

• 007 Legends (Game)
• 007: The World is Not Enough (Game)
• AO Tennis 2 (Game)
• Afrika (Game)
• Alan Wake (Game)
• All-Pro Football 2K8 (Game)
• Ancipital (Game)
• Astro's Playroom (Game)
• B-Boy (Game)
• Battlefield 2142 (Game)
• Big Bumpin' (Game)
• Binary Domain (Game)
• Bionic Commando (Game)
• Birthday Party Bash (Game)
• BlackSite: Area 51 (Game)
• Burnout 3: Takedown (Game)
• Burnout Paradise (Game)
• Burnout Revenge (Game)
• CSI: Crime Scene Investigation - Hard Evidence (Game)
• CSI: Fatal Conspiracy (Game)
• Cabbage Patch Kids Adventures in the Park (Game)
• Cap'n Crunch's Crunchling Adventure (Game)
• Chex Quest 3 (Game)
• Chibi-Robo! Zip Lash (Game)
• City of Heroes (Game)
• Coldstone Creamery: Scoop It Up (Game)
• Contradiction: Spot The Liar! (Game)
• Crackdown (Game)
• Crazy Taxi (Game)
• Dakar Desert Rally (Game)
• Darkened Skye (Game)
• Dead Rising 2 (Game)
• Death Stranding (Game)
• Def Jam: Fight for NY (Game)
• Def Jam: Icon (Game)
• Devil May Cry 2 (Game)
• Devil May Cry HD Collection (Game)
• DiRT (Game)
• Die Hard: Nakatomi Plaza (Game)
• Digimon Story: Cyber Sleuth (Game)
• Dirt Showdown (Game)
• Disney's Extreme Skate Adventure (Game)
• DmC Devil May Cry (Game)
• Dolucky no Kusayakiu (Game)
• Don't Get Angry! 2 (Game)
• Downhill Domination (Game)
• Drac's Night Out (Game)
• Driver: San Francisco (Game)
• Driving Emotion Type-S (Game)
• E.T. the Extra-Terrestrial (Game)
• EA Sports FC 24 (Game)
• EA Sports FC 25 (Game)
• ESPN NBA 2K5 (Game)
• Enemy Territory: Quake Wars (Game)
• Enter the Matrix (Game)
• Extreme Rock Climbing (Game)
• FIFA 2001 (Game)
• FIFA 99 (Game)
• FIFA Soccer 06 (Game)
• FIFA Soccer 07 (Game)
• FIFA Soccer 08 (Game)
• FIFA Soccer 09 (Game)
• FIFA Soccer 2002 (Game)
• FIFA Soccer 2003 (Game)
• FIFA Soccer 2004 (Game)
• FIFA Soccer 2005 (Game)
• FIFA Street 3 (Game)
• FIFA World Cup: Germany 2006 (Game)
• Far Cry 2 (Game)
• Far Cry 5 (Game)
• Far Cry 6 (Game)
• Ferrari Challenge Trofeo Pirelli (Game)
• Ferrari Formula One (Game)
• Fight Night Round 3 (Game)
• Final Fantasy XV (Game)
• Formula 1 (Game)
• Formula 1 Simulator (Game)
• Formula One 2000 (Game)
• Formula One 99 (Game)
• Formula One Championship Edition (Game)
• Formula One World Championship: Beyond the Limit (Game)
• Formula One: Built to Win (Game)
• Fortnite (Game)
• Forza Motorsport (Game)
• Forza Motorsport 2 (Game)
• Free Running (Game)
• GRID (Game)
• Gran Turismo Sport (Game)
• Green Day: Rock Band (Game)
• Guitar Hero III: Legends of Rock (Game)
• Homefront (Game)
• Hooters Road Trip (Game)
• Jimmie Johnson's Anything with an Engine (Game)
• Judge Dredd: Dredd vs. Death (Game)
• LEGO Rock Band (Game)
• Law & Order: Criminal Intent (Game)
• Law & Order: Justice is Served (Game)
• Lemmings 3D (Game)
• Like a Dragon Gaiden: The Man Who Erased His Name (Game)
• Little Alchemy (Game)

Concept details

Name

Product Placement

Aliases

Games

• 007 Legends (Game)
• 007: The World is Not Enough (Game)
• AO Tennis 2 (Game)
• Afrika (Game)
• Alan Wake (Game)
• All-Pro Football 2K8 (Game)
• Ancipital (Game)
• Astro's Playroom (Game)
• B-Boy (Game)
• Battlefield 2142 (Game)
• Big Bumpin' (Game)
• Binary Domain (Game)
• Bionic Commando (Game)
• Birthday Party Bash (Game)
• BlackSite: Area 51 (Game)
• Burnout 3: Takedown (Game)
• Burnout Paradise (Game)
• Burnout Revenge (Game)
• CSI: Crime Scene Investigation - Hard Evidence (Game)
• CSI: Fatal Conspiracy (Game)
• view all →

Franchises

• Has franchises: MLB SlugFest (Franchise), NBA (Franchise), Sonic the Hedgehog (Franchise), Need for Speed (Franchise), Tony Hawk (Franchise), Tony Hawk's Underground (Franchise), Burger King (Franchise), Fight Night (Franchise), Mario (Franchise), NBA Street (Franchise), New Play Control (Franchise), WWE (Franchise), Formula 1 (Franchise), Shenmue (Franchise), Metal Gear (Franchise), Metal Gear Solid (Franchise), Activision Hero (Franchise), Guitar Hero (Franchise), NBA 2K (Franchise), NBA Live (Franchise), WWE SmackDown! (Franchise), Splinter Cell (Franchise), Tom Clancy (Franchise), ECW (Franchise), Dead Rising (Franchise), Uncharted (Franchise), WWE Smackdown vs. Raw (Franchise), MLB The Show (Franchise), Madden NFL (Franchise), Alan Wake (Franchise), Burnout (Franchise), Colin McRae Rally (Franchise), DiRT (Franchise), Devil May Cry (Franchise), Disney (Franchise), Jikkyou Powerful Pro Yakyuu (Franchise), Quake (Franchise), EA Sports NHL (Franchise), National Hockey League (Franchise), NHL 2K (Franchise), McDonald's (Franchise), Like a Dragon (Franchise), Rainbow Six (Franchise), Rainbow Six Vegas (Franchise), Super Monkey Ball (Franchise), LEGO (Franchise), Far Cry (Franchise), Project Gotham Racing (Franchise), Pikmin (Franchise), Shaun White (Franchise), Oddworld (Franchise), City of Heroes (Franchise), FIFA (Franchise), FIFA Street (Franchise), FIFA World Cup (Franchise), UEFA Champions League (Franchise), Chex Quest (Franchise), TOCA (Franchise), Skate (Franchise), NASCAR (Franchise), NASCAR (EA Sports) (Franchise), NASCAR Heat (Franchise), NASCAR Racing (Franchise), MVP Baseball (Franchise), inFamous (Franchise), MLB Power Pros (Franchise), CSI (Franchise), Crackdown (Franchise), Rock Band (Franchise), Lemmings (Franchise), Crazy Taxi (Franchise), NCAA Football (Franchise), Battlefield (Franchise), Area 51 (Franchise), Homefront (Franchise), Shift (Franchise), Forza (Franchise), Forza Horizon (Franchise), Enemy Territory (Franchise), Forza Motorsport (Franchise), Cabbage Patch Kids (Franchise), Ferrari (Franchise), Dolucky (Franchise)

Characters

• Has characters: Sackboy (Character), Tony Stark (Character), The Burger King (Character), Ronald McDonald (Character), Astro Bot (Character), Miles Morales (Character), Star-Lord (Character), Solid Snake (Character), Venom Snake (Character), Big Boss (Character), Hideo Kojima (Character), Grimace (Character), Abe (Character), Courage the Cowardly Dog (Character), Munch (Character), Dexter Morgan (Character), Wei Shen (Character), Commander Champion (Character), Pepsi Man (Character), Flo (Character), Coca-Cola Kid (Character), Froster (Character), Reiko Tawa (Character)

Locations

• Has locations: China (Location), Russia (Location), Soviet Union (Location), California (Location), Taco Bell Cantina (Location), The United States of America (Location), City (Location), North America (Location), Subway (Location), Asia (Location), New York City (Location), The Milky Way Galaxy (Location), Los Angeles (Location), Pink's Hot Dogs (Location), Springfield (Location), New York (Location), South America (Location), Jungle (Location), Hong Kong (Location), Unnamed North American Location (Location), Pacific Ocean (Location), Paradise City (Location), Tselinoyarsk (Location), Costa Rica (Location), Mother Base (Location), Gyu-Kaku (Location), Wendy's (Location), Oddworld (Location), RuptureFarms (Location), Staples Center (Location), Oregon (Location), Pacific City (Location), Adidas (Location), Space Needle (Location), Elephant Super Car Wash (Location), Sonic Boom (Location), Pizza Hut (Location), Foot Action (Location), Sears (Location), 7-Eleven (Location)

Objects

• Has objects: Water (Object), BMW M3 (Object), Car (Object), Police Car (Object), Gatorade (Object), Hamburger (Object), Gun (Object), Camera (Object), Shoes (Object), Running Shoes (Object), Cola (Object), Soft Drink (Object), DualShock 3 (Object), iPod (Object), PlayStation 3 (Object), Sixaxis Controller (Object), Diet Sprite (Object), SoBe (Object), SoBe Adrenaline Rush (Object), Sprite (Object), DualShock (Object), PlayStation (Object), Cell Phone (Object), Sports Car (Object), PlayStation Controller (Object), Sandwich (Object), Mountain Dew (Object), Jeep Wrangler (Object), Cleats (Object), Aston Martin DB5 (Object), BMW 7 (Object), BMW Z8 (Object), Aluminum Can (Object), Axe (Object), Bon Curry (Object), Bon Curry Gold 21 (Object), Bon Curry Neo (Object), Calorie Mate (Object), Pepsi (Object), Pepsi NEX (Object), PlayStation Portable (Object), Phone (Object), Coca-Cola (Object), French Fries (Object), Powerade (Object), Potato Chips (Object), AirHeads (Object), Alfort (Object), Baby Star Ramen (Object), Bakauke (Object), Bontan Ame (Object), Calbee Chips (Object), Charms Blow Pop (Object), Cheese Okaki (Object), Chupa Chups (Object), Country Ma'am (Object), Cut Yocchan (Object), Dots (Object), Dubble Bubble Twist Gum (Object), Fruchtgummi Monsters (Object), Fue Ramune Whistle Candy (Object), HI-CHEW (Object), HI-CHEW Grape (Object), High Eight Chocolate (Object), Hitschies (Object), Ichigo Milk (Object), Junior Mints (Object), Mentos (Object), Tohato Caramel Corn (Object), Ferrari 355 F1 Coupe (Object), Race Car (Object), Muscle Car (Object), Duracell Battery (Object), Vending Machine (Object), Billboard (Object), Ford Gran Torino (Object), PlayStation Vita (Object), DualSense (Object), DualShock 2 (Object), DualShock 4 (Object), PlayStation 2 (Object), PlayStation 4 (Object), PlayStation 5 (Object), Adidas Superstar (Object), Game Boy Camera (Object), BMW M5 (Object), Game Gear (Object), Toyota Prius (Object), Game Cartridge (Object), PlayStation 4 Box (Object), Battery (Object), BMW 5 (Object), BMW Nazca C2 (Object), Chevy Camaro 2009 (Object), Ferrari 360 Spider (Object), Ferrari 456M GT (Object), Ferrari 512 TR (Object), Ferrari 550 Maranello (Object), Ford AU Falcon (Object), Ford Crown Victoria (Object), Ford EL Falcon (Object), Ford GT90 (Object), T-Mobile™ Sidekick™ (Object), Ferrari Enzo (Object), Ford Bronco (Object), Jeep Liberty (Object), Ford Puma (Object), Energizer Battery (Object), Ford Fiesta (Object), Formula BMW (Object), BMW Sauber F1 (Object), BMW X3 CC X-Raid (Object), Smith & Wesson Model 10 (Object), 7 Up (Object), SoBe Energy (Object), Coca-Cola Zero (Object), Ferrari 288 GTO (Object), PlayStation Eye (Object), Skittles (Object)

People

Related Concepts

• Has related concepts: Billboard (Concept), In-Game Advertising (Concept), Healing Food (Concept), Health (Concept), Games Based on Food Products (Concept), Cell Phone Interface (Concept), Referees (Concept), Fake In-game Advertising (Concept), Ultimate Fighting Championship (Concept), 3rd Street Saints (Concept), dataDyne Corporation (Concept), Food-Themed Stage (Concept), Sponsored by a TV Network (Concept)