My Issue With the New Medal of Honor Game

What I've seen so far of Medal of Honor looks really good, and I've always been kind of a fan of the series (I'm such a sucker for Steven Spielberg), but there are things that do look a bit worrying. What it comes down to is basically the fact that DICE is heavily involved in the creation of the game, leading to the game looking more like a Bad Company 2 port than its own game.
 
I'm not sure how true this will be for the single player component, but what they showed in the multiplayer trailer at the EA press conference looked a whole lot like it was more or less taken straight out of Bad Company 2.  OK, so I, as many, think that Bad Company 2 has very good multiplayer, but that doesn't mean that I want it replicated in other games.
 
For me, Medal of Honor means something different than Battlefield, or Bad Company, and to see the same types of messages when killing an enemy, for example, more or less in the exact same font, I start to get a bit worried. The same thing goes for the hand grenade icon.  I think the fact that the new game takes place in a modern setting doesn't help.
 
Maybe I'm just being crazy, maybe they change it along the way, or maybe it feels totally different when you play the game, but for now my view of Medal of Honor is shrouded in a fair amount of skepticism.