I think if you look at the consoles, each one has a fairly concise sales pitch:
Switch - A lower price point and portability.
PS5 - Big, AAA, "Prestige" games.
Xbox - Game Pass
However, what Nintendo and Sony do, and what I think Microsoft has really struggled with, is to align the games they offer with the selling points for the hardware. In other words, a lot of the great Switch games lean into the fact that the system is all about portability. Maybe they aren't the latest and greatest graphically, but they're tons of fun on the go. And you want to be on the go, you need to buy a Switch.
On the other hand, Sony tends to stand on big, tent-pole games that make use of every ounce of the PS5's power. They're high-quality, glossy experiences that often dominate their particular release cycle, so you if want to be "up" with the hobby, you need to buy a PS5.
And then there's Microsoft with Game Pass. While it's a great concept, it doesn't necessarily connect to the hardware itself in any meaningful way. For as much great content as there is on Game Pass, it also doesn't scream "You need to buy an Xbox!" Most of what's offered is also offered on the other systems, which are frequently the better places to play those games anyway. For example:
Smaller/Indie Games - Ok. That's something Sony doesn't necessarily focus so strongly on, so that's good. But a ton of those games cross over to Switch, which is both cheaper and you can take on the go. So you should probably just go buy a Switch and spend the money you save on a ton of games.
Big, AAA, "Prestige" Games - Well, the Switch can't usually run this type of game, so the Xbox wins out there. But Microsoft hasn't shown the inclination or ability to produce enough big, quality games in a short enough to time go head-to-head with Sony. It's hard to compete when your answer to Horizon or God of War is . . . Redfall and Starfield.
Older/New Classic Games - Things like Gears of War, or Mass Effect, or Titanfall. Game Pass does have a pretty shocking number of really great titles from the last couple of gens on Game Pass. And that's great! Plus, it's something that neither Nintendo or Sony really do, so it seems like a really good value proposition. But practically, I'm not sure if it really works as a selling point.
Because those games are from prior generations, a ton of potential subscribers probably own those series on prior gen consoles. If I really want to boot up Mass Effect, I don't need to buy a Series S/X or get a Game Pass subscription to do it - I can just boot up my 360. Plus, am I really going to play those games again? I mean, I love Mass Effect, but am I really going to play through it again? Really for reals? Probably not.
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