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Ubisoft promoted the game with the tag line 'No referees, no rules – just soccer', and it seems from trailers it will be taken to a more grass roots level of soccer, similar in concept to EA's FIFA street games. The game boasts '230 elite soccer players, 17 international teams, and 17 legendary players', yet gamers will also have the option to create their own player and share him with other people online.
Uplay (Concept) is a service where you earn points and use them to unlock bonus items. Here is a list of Actions (achievements) and Rewards for the PS3 and Xbox 360 versions of this game.
| Actions | Points |
|---|---|
| ===One Small Step===
Unlock your 1st venue in a campaign|| 10U | |
| ===On the Board===
Win a club match in Play Anyone|| 20U | |
| ===Attested Development===
Advance to division 7 through online play|| 30U | |
| ===All World===
Upload your captain at the end of a campaign|| 40U |
| Rewards | Cost |
|---|---|
| ===Pure Futbol Theme===
Pure Futbol Theme for your console|| 10U | |
| ===Pure Points===
Bonus Pure Points for use in the Player Market or Upgrade Player|| 20U | |
| ===Ubisoft kit===
Ubisoft jersey, shorts and socks for your club|| 30U | |
| ===World Legends===
Unlock the World Legends team for use in Online and Play|| 40U |