I've spent my life playing Bejeweled. And I'm glad to say that Bejeweled 3 is undoubtedly one of the best gem match-up games out there. It may seem like the gem match-up games are all the same, but that is not the case. Bejeweled 3's just the best.
New kinds of gems come with this game, like the rare Supernova gem and the Star gem. Plus, the game offers many new modes such as Ice Storm, which is a tower knocking mode, Diamond Mine, which offers many treasures, Poker, and a personal favorite, Butterflies, which carries beautiful music. The music greatly matches the fantasy vibe that the scenery and feel of Bejeweled's more recent games is known for. It's a pretty good soundtrack.
3 is the best of the Bejeweled games, and of the match-up genre. It's kept me busy for many moons, and it's part of the reason I love Bejeweled so much.