And by "doing it right," I mean creating such artful masterpieces of games that I can bet on buying anything that comes from their houses of development.
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Update: 2012 - Now if only they could release the one game I want from them.
Update: 2012 - But man, has Diablo III ever strained my keeping them on this list.
They may only have two major staples these days: Fallout and The Elder Scrolls, but man do they ever put some masterful work into those projects.