On Disc DLC (Concept)

On Disc DLC

CONCEPT

DLC that is technically available on the disc, but requires the player to buy a key separate from the game to activate it.

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Overview

On Disc DLC refers to a type of downloadable content strategy in which the content the user pays for as a download is actually already on the game's disc. The download itself is nothing more than a "key" that unlocks the content. For example, the majority of Xbox Live Arcade game trial versions actually download all the code for the entire game to the player's hard drive; buying the game merely downloads the key that gives them access to the full product.

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