Mastertronic Ltd.
COMPANY» Founded 1983-01-01
Huntingdon,United Kingdom
Mastertronic was a game publisher founded in 1983. It was later bought by Virgin Interactive, being renamed to Virgin Mastertronic and eventually the brand ceased to exist and the assets were completely taken into Virgin Interactive.


  Mastertronic started out as "budget" label in 1983, founded by Martin Alper (Person), Frank Hermanand Alan Sharam , publishing games on a mass market bases with exclusive wholesale contracts in place with dominant consumer chains Woolworth and Toys R Us. At a later stage of the company, the focus shifted on the business relationship with SEGA, releasing games on the Sega Master System (Platform). Mastertronic ceased to exist, when the label was merged with SEGA, the brand however is still active and is in a strange repetition of history back in the "budget" business, selling PC (Platform) games at low prices (under the Sold Out Label).

Company details
Name
Mastertronic Ltd.
Abbreviation
Founded
1 January 1983
Location
Huntingdon,United Kingdom
Website
http://www.mastertronic.com/
Aliases