To me this all goes back to hardware buy-in. Most people on Giantbomb, myself included, have already done the hardware buy-in part, and own a PC and/or multiple consoles. Though billions of people in the world have not, and probably will not ever do the hardware buy-in that the traditional video game business wants them to.
Google marketing is going to try to convince everyone that this is the future. I'm highly skeptical because it's just not appealing if you've already done the hardware buy-in part. They would have to show fidelity BETTER than local hardware which is not possible with most ISPs. But if you just have a smart phone or a TV, a streaming service is WAY more attractive. They are going for the millions of smart phone users who never would have done the traditional path.
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