The Future is Here: How Ciright Uses AR and VR to Improve Businesses

The business world is full of technological innovations. Businesses that wish to gain a competitive edge must adopt innovative technologies like spatial computing, but navigating the landscape of innovation can be challenging. It can be hard to tell which are passing fads and which are here to stay.

One technology that has recently been gaining steam in the world of business is spatial computing, which has seen several applications that could improve everything from the design process to sales pipelines. Ciright, led by tech industry veteran Joseph Callahan, is one company pioneering the proliferation of these technologies into the corporate sphere.

Callahan and his team have made a career of being on the cutting edge of technology in multiple sectors. Now, Ciright has set its target in spatial computing.

What is spatial computing?

Spatial computing is defined as “the processes and tools used to capture, process, and interact with three-dimensional (3D) data.” Although spatial computing is hardly a new technology, it has taken the business world by storm thanks to the innovative use cases introduced by pioneers like Ciright.

“My journey as a technologist has been defined by a commitment to unraveling the intricacies of cutting-edge advancements,” Callahan explains. “Through my business endeavors, I aim to expand the spatial computing industry and reshape the business enterprise landscapes.”

One of the most obvious examples of spatial computing technology is augmented and virtual reality (AR/VR). These technologies overlay digital data onto the real world or create an interactive, three-dimensional world, respectively, requiring spatial computing to immerse users into their experiences. Although many people are most familiar with AR and VR as entertainment offerings, these tools have been applied to use cases that could have profound positive implications for businesses in recent years.

With Ciright’s help, businesses can integrate spatial computing technology into their operations with use cases custom-tailored to their organizational needs. Ciright offers comprehensive but flexible tools that can be applied to any business, individual, or industry. These solutions are also designed with scalability in mind, helping businesses manage their needs as they grow into larger enterprises.

Applications of spatial computing for the business world

The digital twin is one of the most potent spatial computing applications in business. Digital twins are, as the name suggests, virtual replicas of physical machines — anything from a chiller in a data center to a cooling tower in a hospital. These twins can be accessed through virtual environments in 3D or from a desktop, allowing a remote technician to inspect and troubleshoot a machine from anywhere in the world.

Like AR and VR technology, many consumers have likely seen digital twin technology in action but don’t realize it. The novel applications of this technology being pioneered by Ciright will allow this technology to transform the world of business.

Ciright takes digital twin technology to a new level with its innovation of the “inception twin.” The traditional notion of digital twins is that these virtual avatars are often created concurrently with their physical counterparts. In contrast, Ciright’s inception twin is created before the physical asset it represents.

“Imagine the inception twin as the firstborn, born years ahead of its tangible counterpart,” Callahan explains.

This inception twin technology has enabled businesses that work with Ciright to benefit from innovations in digital showrooms, real-time monitoring, predictive maintenance, and performance optimization. Inception twins are also powerful tools in product development, allowing designers to visualize and work with the product without spending extensive time or money building different prototypes. Developers can also run simulations and predictive analytics on these digital replicas, allowing them to safely test their designs.

Ciright’s innovations in digital twin technology have also allowed the company to offer “digital showrooms” in the metaverse. In these digital showrooms, companies essentially create digital twins of their products and showcase them to prospective customers from the convenience of their own desktops. Although one might worry that this process would sacrifice the interactivity of the showroom experience, the detailed, three-dimensional digital replicas give customers a strong understanding of the product.

Virtual showroom technology is particularly beneficial for large products, as they can be difficult to visualize and observe with a sufficient level of detail. In these cases, virtual showrooms composed of digital twins actually offer an advantage over their physical counterparts, as digitizing them allows customers to examine every part of them in close detail. For example, a consulting engineer and a hospital owner can experience not only the physical attributes and capacity of an Air Handling Unit but also the machine's energy performance and serviceability years before the machine is manufactured and delivered.

Why should your business embrace spatial computing?

Although plenty of technologies come and go as trends, Joseph Callahan and the Ciright team believe that spatial computing technology, AR, and VR are here to stay. Because of the tremendous potential they offer businesses — with applications ranging from design to sales — spatial computing is poised to revolutionize the business world.

With the help of an experienced team like Ciright’s, business leaders can seamlessly integrate this powerful technology into their operations and reap its benefits.