The hyperintellectual subject of professional wrestling.

Wrestling is ridiculous.  I don't think many people in the GB community will come after me for saying it's dumb as hell. 
 
However, I'll totally own up to the fact that I was a big fan as a kid.  I would tape Monday Night Nitro and rent PPVs on VHS all the time.  I had a bunch of wrestling action figures, rings, etc and of course I spent a lot of time creating my own storylines and matches with them.   I was definitely a huge WCW fan to begin with, but at some point their shows got less interesting to me and I started watching RAW.  Fortunately, Chris Jericho made the switch at about the same time I did.  I watched WWF (now WWE, weak) shows for a while until my interest totally got away from it.
 
Despite my changing interests and maturation, I still have a pretty strong fondness for pro wrestling.  So here's my question: what happened?  I couldn't be less interested in watching pro wrestling now, even just to watch and laugh as these huge men yell at each other in their underwear. 
 
Is it just me, or did the product get way worse?  Is it because there are no iconic characters like The Rock, Stone Cold, etc?  Is it because there's virtually no competition and the WWE is now a huge dinosaur?   SPOILER WARNING: Click here to reveal hidden content. 
 
What do you think? 
 
Edit: spoiler isn't working.  Let's just say that...um...wrestling is "heavily choreographed" or..."carefully constructed"....or...."Santa isn't real".