Spicy Horse
COMPANY
Shanghai,China
"Spicy Horse was a game development studio located in Shanghai, China. Founded by a ragtag collection of game industry vets, creative artists, and adventure seeking expats in late 2006. Spicy's mission was to build eccentric game content for the PC and console market." -SpicyHorse.com


History

2691188-3287560182_a415416dd3_o.jpg

The Spice Girls and Guys of Spicy Horse

After shutting his then-company The Mauretania Import Export Company, game designer American McGee (Person) flew to Asia to seek business opportunities. From there, he met a pool of talented people in China who have been working and outsourcing games for western developers for many years but did not have any creative control over the IPs. American saw this as a favourable circumstance and decided to form a company in Shanghai to not only provide job opportunities to local talents but to also offer a healthy work environment.

American established Spicy Horse in 2007 along with Anthony Jacobson and Adam Lang; and it was currently the largest independent Western developer in China.



Back to Wonderland

2440348-19680_screenshots_2012-09-14_00005.jpg

Spicy Horse's first project was American McGee's Grimm, an episodic game released on GameTap (now available on GoG) in July 2008. It met with favourable reviews. Their next big project was Alice: Madness Returns, a sequel to EA's American McGee's Alice. It was released on June 14th, 2011 for Playstation 3, Xbox 360 (Platform), and PC (Platform) and it met with mixed reviews. The game was praised for its creative visuals and presentation but was criticized for its repetitive gameplay and questionable level design. Since then, Spicy Horse had shifted their focus from making AAA titles to Free to Play (Concept) games for Windows and mobile devices.



Kickstarter Projects

2228832-2203520_kickstarter_badge_funded.png

American and his team launched three game projects on Kickstarterto be crowd funded. One of which was Alice: Otherlands, a computer animated film and a sequel to the Alice series. It was created solely due to the lack of interest from EA to create a followup to Madness Returns and the big demand from fans. Both Alice: Otherlands and Akaneiro: Demon Hunterswere successfully funded in 2013 but the other game, OZombie, did not.




Spicy Pony

2691193-spicy_pony_logo.jpg

Spicy Pony is a sister company that produced mobile games for the iPhone. Their first title, Dex IQ, was released in 2009. As of 2014, majority of these apps have been removed from the App Store with no official statement given.







End of the Line

2872875-spicyhorse_letter.jpg

Letter of Closure

On July 22nd, 2016, American announced the closure of Spicy Horse after 10 years of development. He is now pursuing game development on a smaller scale, using Patreon as means of support and working in a mobile environment like his sailboat.

Company details
Name
Spicy Horse
Abbreviation
Founded
Location
Shanghai,China
Website
http://www.spicyhorse.com/
Aliases