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    Rare, Ltd.

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    Rare Ltd. is an English game developer based in Leicestershire founded in 1982. After many years of being partnered with Nintendo, the studio was acquired by Microsoft in 2002.

    New logo, new identity for Rare to mark the 25th anniversary

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    Rhaknar

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    #1  Edited By Rhaknar
     http://www.eurogamer.net/articles/rare-receives-birthday-makeover
     
    No Caption Provided
     
     
    I just hope this means they will be more prominent in Microsoft development, and make some actual games, and not just avatar and natal shit. But probably not >_> I guess we will know more in a couple of weeks at E3... I'm still hoping for a KI3 announcement. Let me dream damn it! >_<
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    Broitman

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    #2  Edited By Broitman

    All I can say is that I'll miss the golden R.

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    Emilio

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    #3  Edited By Emilio

    Poor rare... bought up as a slap to the face to Nintendo, and ended up as a budget game developer... :(

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    DoctorWelch

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    #4  Edited By DoctorWelch

    Wow, that is dull and stupid, the golden R  thing was so much better than this shit.

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    shrig32

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    #5  Edited By shrig32

    Looks like it takes a lot of design cues from the new Ubuntu logo. 
    https://wiki.ubuntu.com/Brand?action=AttachFile&do=get&target=blackeubuntulogo.png 
    I will also miss the old Rare logo =(

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    Steve_C

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    #6  Edited By Steve_C

    Nice, but it looks too clean. It just screams to me 'casual development studio'.

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    DrPockets000

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    #7  Edited By DrPockets000

    Yeah, not doing much for me.  I don't like this new "cleaner" design some developers are going for.  Treyarch's new logo isn't very good either.

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    deactivated-5b6c667dde711

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    #9  Edited By deactivated-5b6c667dde711

    No Caption Provided
    I missed this enough back when they switched to the golden R on its own... but this is a little too much for my poor old heart... :( /overreaction
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    Joker_777

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    #10  Edited By Joker_777

    Looks too Microsoft to me.

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    Brendan

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    #11  Edited By Brendan

    I like it better than the gold R, that logo looked cheap and budget dev imo.
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    ch3burashka

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    #12  Edited By ch3burashka
    @Broitman said:
    " All I can say is that I'll miss the golden R. "
    This. That new logo looks very Nintendo-ey: very clean and sterile. That's a very neutral green color, too.
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    thehideousshrew

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    #13  Edited By thehideousshrew

    looks pretty soulless.

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    get2sammyb

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    #14  Edited By get2sammyb

    Get ready for Natal Fitness and all those other casual life-style games on XBOX because that's what that logo screams.
     

      
    Says it all?
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    jakob187

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    #15  Edited By jakob187

    Fucking tragic, man.  It looks like shit.

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    ArbitraryWater

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    #16  Edited By ArbitraryWater

    It looks too sterile. If they were selling office supplies or producing educational films, this logo would be fine. But as a game development studio? No. Oh how the mighty have fallen.

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    HitmanAgent47

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    #17  Edited By HitmanAgent47

    That looks like something I can make with microsoft paint. I guess they downgrade their logo to reflect how they downgraded their company.

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