Because all AAA titles are created equally? I don't understand how this distinction makes a difference. It doesn't matter if it's AAA, it matters if people want to buy or want to play it at that time.
It's also the Saturday before Halloween. Imagine there's a lot of people out and about at parties.
I've always found that if you don't buy the DLC in a Bungie game, you're screwed. I remember playing Halo 3 or Reach Big Team Battle with some friends, but one of them couldn't join us because he was missing DLC for the playlist, even though it was a Standard playlist. He had to fork over $10 to play with us in that playlist.
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