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Part ad, part game. Advergames are designed to promote a specific brand or product, usually outside the game industry.
A protagonist who lacks some or all of the qualities traditionally seen as heroic.
Games that are designed to inspire the purchase of a specifically branded food product.
These games are based off of established licenses, such as movies, comics, or TV shows. Examples are the James Bond 007 and Spider-Man franchises.
A mascot is an iconic character heavily used in the advertising and marketing of a product, franchise, business, or company. Notable mascots include Mario, Sonic the Hedgehog, Ulala, Mickey Mouse, and the Big Daddies.
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