If you wish for changes in a capitalistic system there are only so many ways (beyond government power/force) to make changes.
The best way IMHO is positive actions like this Buy game/s that are doing what you like, get your friends/ppl whom agree with you to do the same, make sure you voice to the devs/producers why you picked said game/s over others, and repeat.
Example: Buy nintendo game that have a female lead and/or lead character gender choice, use the club ninendo code in box to voice your thoughts about how happy you are this feature is present, make sure you tell everyone about this great game (and ask them to do the same), and repeat.
Mario RPG Project X Zone Hyrule Warriors Persona 4 Area 1 and 2 Super Robot Taisen/Wars Professor Layton vs. Phoenix Wright: Ace Attorney Dengeki Bunko: Fighting Climax Blade Arcus from Shining
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