I see a ton of Burger King ads in Burnout. Doesn't really bother me... not sure if that's because I see those ads everywhere I go in the real world and I'm just used to it or if it's 'cause I'm driving by them so fast I don't have time to think about them.
As long as these ads pay for big content updates (i.e. Burnout Bikes) then I am fine with them. The "pay for 3 maps that are just reworked single player maps every 5 months" is a already tired business model for DLC.
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