"Naive" is a word I would use to describe a negative outcome that easily could have been foreseen but was not planned for. Like, say, starting up a Patreon assuming you'll get 12,000 followers in a week, then just getting a handful and having no backup plan.
It is not a word I would use to describe a positive outcome that was not foreseen and therefore not planned for. Like, say, starting up a Patreon assuming you'll get a few hundred or thousand followers over several months and thinking you'll need to have a day job to support your family, then getting 12,000 in a week. This is in fact the opposite of naive.
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