this is, indeed, refreshingly honest. I doubt that this will cause "a rash of crappy advergames", because the companies know that your opinion of their product is going to be tied to your opinion of the advergame, and an awful game will actually make you less interested in their product. (Some advertising execs will tell you "any mindshare is good mindshare", but they're lying.)
although, technically, the lowercase "the" is more accurate.
I think the duplicates are being created because giantbomb's search engine strips out "in" and "the" from searches, just leaving "pit", which somehow doesn't match up with "in the pit". is there any way to fix that?
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