Some games come with a disc for content. That content is always DRM-free, code free and can be used on any account. There are exceptions though.
Forza 3 Ultimate Edition has car and track packs on the disc, which can be shared around. But its Top Gear DLC comes with only a code that can only be redeemed once and only on one account.
Borderlands GOTY comes with a disc and codes for all DLC. Some editions only come with a code though, and others only with a disc. It's odd.
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