I used to be part of an (unpaid) review site, we would get some review codes from time to time, usually for smaller indie games. Mostly we were just reviewing things we bought though.
More in line with the thread, I was a benefactor of the infamous Canadian Fire Emblem: Awakening launch, where they just sold the game a week early, I believe related to a clerical error on the part of Nintendo of Canada but I never really looked too closely at it.
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