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When a character from an existing media franchise makes a brief appearance in a video game, sometimes without even openly acknowledging their origins.
In-Game Advertising is the placement of advertisements for real-world products within the game, sponsored by companies external to the developer.
New Purchase Incentives is a business strategy established by publishers to encourage consumers to buy games new. It is also primarily used as a means of profiting from used game sales where they otherwise could not.
Porting is a term used when a game designed to run on one platform is converted to run on a different platform. Quality varies, though some titles are packaged with extras.
Product placement is the act of using branded products in high visibility settings inside movies and games in exchange for special consideration, financial purchases or otherwise. In recent years, it has become more apparent.
Conceptualized by Hideo Kojima, Transfarring allows saves to be transferred from home console to portable and vice-versa to continue playing anywhere. This currently only works on Sony platforms.
Games in which there is built-in Twitter support.
Some video games feature characters that play video games themselves, with the player sometimes taking control of the character playing the game-within-a-game. This also includes game characters who explicitly mention that they play video games.
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