Taken from RPS (and several other sources), the UKs Advertising Standards Authority which is a body who investigates into companies selling goods through what it may believe to be false or misleading advertising are looking at Hello Games and Valve in particular over the advertising used for NMS. This has occurred as a result of complaints received by the ASA from sources who claim that the screenshots and videos used on the Steam store page for NMS are misleading.
Here's a list of what the ASA believes NMS is misleading people with by using the trailers and screenshots.
Videos:
User interface design
Ship flying behaviour (in formation; with a ‘wingman’; flying close to the ground)
Behaviour of animals (in herds; destroying scenery; in water; reacting to surroundings)
Large-scale space combat
Structures and buildings as pictured
Flowing water
Speed of galaxy warp/loading time
Aiming systemsScreenshots:
Size of creatures
Behaviour of ships and sentinels
Structures and buildings as picturedStore Page in general:
Quality of graphicsReferences to: lack of loading screens, trade convoys between stars, factions vying over territory
The ASA have contacted Hello Game and Valve and are giving them a chance to remove the offending material, otherwise they can bring sanctions against them for misleading customers.
This previously happened with GTA V during a sale period in which Valve showed a discount of 25% on a GTA V banner, when it turned out that only a bundle version of ALL the GTA games was discounted to 25%.
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