@sethphotopoulos: They are milking the absolute fuck out of Persona 4 right now. With Golden they added 1 whole track. If Atlus cuts the crap with anime renditions, livestreams of teddie getting groped, magazines no one will read...they'd have the budget to one up final fantasy, which was only an example by the way. I could also mention Soul Sacrifice ost. But I'm hopeful for Persona 5.
I'm not a hundred percent sure about this, but aren't anime renditions and magazines no one will read getting funded, at least in part, by someone else? Specifically, the company making those things who also seeks to profit off of them?
Regardless, the difference between Final Fantasy and Persona 4 is that P4 is pretty much the first big break Atlus has had in, well, ever. They've always been a niche publisher, staying in business because they had damn good people behind their games and apparently good people managing money and organization. They know how to make a profit on something that isn't going to sell like hotcakes, and now that they have something that sells like hotcakes, they're soaking it up as much as they can. I can't blame them, though honestly the only bits of it I've bought into are Persona 4 Golden and, later this year, Persona Q. I don't care for the rest. Maybe the anime if I'm ever bored out of my skull.
Final Fantasy, on the other hand, has been getting insanely long development cycles and bloated budgets for a long time now and has, since at least the SNES era, been getting a majority of JRPG attention. I think that Final Fantasy XIII has merit but that's one series that could do with a swift kick in the nads, hopefully by someone who can either design sensible clothes or write functioning storylines. One or the other would be great.
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