An important thing to note is that there was recently an adjustment to the way the legendary "pity timer" works. Your first 10 packs opened in a given expansion is guaranteed to contain one legendary card. I checked it out on the servers I don't really play on and it took between 2-5 packs to pop the timer each time. Even if you don't end up getting useful legendaries its still a significant source of dust for a relatively fresh account. Opening just enough packs of each expansion to nab the legendary would probably be the first longish term goal I would set.
Besides that someone else mentioned the welcome bundle, and if you intend to spend ANY money on the game, absolutely start there. It is comfortably the best value pack purchase you can make. One Night in Karazhan is currently the only "Adventure" based expansion eligible in the standard format, so if you're putting money down, that would be the next step after that.
Those will be your highest value routes to card acquisition. Even after all that though, you need to keep in mind you will NOT have a complete meta viable collection. Getting to that point will take either a lot of time, or a lot of money. If a meta viable collection isn't what you're shooting for though there's plenty of fun to be had just fucking around with whatever you happen to open, and my suggestions will leave you with plenty enough to do that much.
One last thing: since you left the Tavern Brawl format was introduced. Every Wednesday through Sunday a game mode with a unique set of rules becomes available, and your first win nets you a classic pack. 1 pack per week doesn't sound like much, but it adds up. Always play the Brawl.
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