I agree that this is not a great look, especially given the history of Giantbomb specifically. In particular I think it's a big problem that the affiliate link is for the game that is being Quick Looked. Even if it has absolutely zero effect on the editorial side or how the crew expresses their opinion, it still creates a major impression of impropriety. This is especially true given how the link is just kind of . . . there. It isn't announced at the beginning of the video or at the end, it's just kind of snuck into the show notes. However it was intended, the impression given off by doing it that way is that it's something dirty and under the table.
It's particularly frustrating because they could have put just about anything else there and it would have felt much less gross. There are plenty of items that correlate strongly with games that aren't necessarily the game itself. For example, if the link has said, "Hey, do you want to experience this game with the best possible sound? Go to [Link] for a deal on [Headphones: The Brand]", I don't think that as many people would be shouting about it.
However, for me, the greater issue is that this is a problem that should have been super easy to avoid with even a minimum of foresight. You could have had a short segment on the Bombcast before this change discussing the economics of running a site like this, the need for advertising and affiliate links, and an explanation of how this was all going to go down. It probably wouldn't have gotten rid of all the complaining, but it would have gone a long way towards mollifying some of the concerns.
Instead, the links just kind of start appearing and all we get is a post hoc explanation on a Discord chat that's locked behind premium so most people won't even be able to listen to it. And while I will say that is extremely on brand for the site given its long history of communication problems, it's still a bummer to see. You'd have hoped they'd have learned their lesson about it at some point in the last - checks calendar - 14 years.
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