@rotweiller: You found an E3 where Fallout 4, Shenmue 3, The Last Guardian and a Final Fantasy VII remake appeared to be disappointing? For me, there's still something to be had from a trade show and people standing up on stages delivering demos and PR babble.
The irony is only one of those games has been released. Which is one of the reasons why I wasn't so impressed with Sony's conference this year. Most of it was games too far away for me to care and trailers that aren't representative of gameplay (granted Bethesda/Ubisoft had that too). As much as I enjoy the spectacle, in the end it's just glorified adverts which requires detachment and critical thinking as to what is actually being marketed given the long history of broken promises.
The people who need to be at e3 has obvioulsy changed, yet just because nobody really HAS to be there does not mean a meeting with lots of special and lots of showing off in not useful. e3 is still useful, but it not useful in the business of selling product sense as much as it useful for the adverting sense. The reality is e3 is now not a 'buyers/seller' expo as it is and 'advertising/consumer' showcase. So I think going forward that e3 should be Sunday to Wednesday as a closed show, and Thursday to Saturday public show. At that start of the week at the closed show the booths are manned by people who can answers questions to the press. Later in the week manned by spokes models who just tell you went to get on and off a game. Same venue, same setup; but used across two distinct show goers over that week.
THE WAY FORWARD
Who does e3 have to reach?The consumer! And hwo do you reahc them advertising directly, advertising via e3 party media, and providing hands on experiences.. How
How does it need to be set up? Professional days for the industry people and media and public days direct to consumers. A few days for professional tro do their work, and then three days of open public expo with pricey tickets to make the million dollar displays worthwhile/profitable to ESA and the publishers
Why not a separated consumer show?Cost Why build a huge booth for the media and industry vets that are torn down three days later? Publishers and system owners should LEVERAGE the millions they spend on booths to show it off to the public. In fact if the Entertainment Software Association was smart they would use the public show fees in some sort of industry focused way to incentivize industry attendance and booth building
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