the dislikes with COD and Battlefield come to a head when you consider that from the get go, both groups of fans are diametrically opposed. Both sets of fans desperately want the other set to suffer with bad experiences. So any perceived short coming just gets magnified way out of proportion.
the two drastically different settings of the games is also a factor that should be considered. The far away future setting has been done by COD for a few games now, it started with Black Ops II (sort of) and then kept going through Advanced Warfare and Black Ops III. In my opinion, people really liked near-to-far settings as they gave you more flexibility to make fun games, but then the problem came up of the games being too much of the same kind of fun. I think a lot of people saw how few abilities and new things to do there were in Black Ops III and asked themselves if they really wanted that again from a different studio. So when they saw this trailer, it was visceral reaction on the part of the fanbase perceiving this trailer as not being nearly a big enough leap forward.
A similar, yet different story is true for Battlefield's setting choice. Battlefield has been stuck in Modern Military since Battlefield 2 came out. So much so, that in my eyes, Battlefield may as well be called, "Modern-Military Shooter Simulator 2016" (Yes, I understand that other games are trying to actually be sims, but I think when you limit the scope of the comparison to COD and BF3/4, that description holds up. Save for the ridiculous youtube videos that Battlefield creates.). So when fans rightfully bemoaned how similar BF4 was to BF3, and how tone-def and creatively bankrupt Hardline was, Dice seemed to listen to their fans in a big way. But there is also the aspect of users not being able to relate the media they consume.
In terms of settings, the two are so far apart I can't begin to explain how different they are. Partially because I can't even begin to describe what being in space is like, much less what fighting another human in space is like. I could however, describe to you what being in WWI is like. There are enough primary sources and pop culture representations of the time period that I have a very realistic idea of how much of a human tragedy it is when the technology far out paces the strategies of the time. One thing I will say is that WWI was the second to last war where hand-to-hand combat was held with the same regard as marksmenship. What the trailer does show of dudes bludgeoning each other with hand-made weapons is actually quite accurate. The new weapons made trenches a necessity, so you're basically 100 yards away from each other at all times so when you go out into no mans land you're going to f*cking kill that other guy as hard as you can because he's the reason you've been sitting in a puddle getting trench foot for the last month. That kind of shift into an older and antiquated style of fighting is what the frustrated Battlefield fans wanted and you saw that pan out when they announced the game this last week. So when you compare the two and you look at what you're down with, I think most people subconsciously gravitate towards the game they can at least relate to.
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