People in general won't actually be concerned about ownership of digital products until something big goes down and they can't access their stuff anymore. Like, really big. Like, if Steam dies for whatever reason and PC gamers can't access their five hundred game collection worth thousands of dollars, then people are going to be really upset.
This just isn't something that processes naturally for most people. You click a few buttons and ta-da! Sudden instant access to whatever you wanted! People know what they're doing but it doesn't really subconsciously process that you don't own what you just spent money on. It isn't yours. I can go up to my local used games store and buy a copy of the first Halo on original Xbox and own it, but if I go buy the Master Chief Collection on Steam I do not own it. I have access to it, an access that can be revoked at any time. If you've been buying stuff digitally for years, then you just don't think about this.
PC gaming is pretty much all digital these days. I've been trying to get in the habit of checking GOG before I check anything else for pretty much this reason.
Also, ownership of anything is disappearing as far as professional software disappears. I don't think you can outright purchase any Adobe product these days. You can buy Microsoft Office 2019, but there are only two versions you can install without a Microsoft account and Microsoft directs you to their 365 subscription anytime they can. There are open source alternatives to these products but then you start running into compatibility headaches. If video games ever approach this level of non-ownership, then I'm noping the fuck out and sticking with the past forty years of games that I haven't played yet.
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