At its E3 2011 press conference, Sony finally ended the long, excruciating wait to know what its new handheld console will be branded.
Surprise! It's the thing that's been rumored for weeks: the PlayStation Vita.
Stalwart Sony executive Kaz Hirai revealed the name during a conference presentation, in which he also gave a brief look at some of the social networking tools built into the hardware, and announced both wi-fi and 3G-enabled models of the device. He also announced that AT&T would be the exclusive network carrier for the device, which elicited a rather massive audible groan from the audience in attendance.
The price of the two different models has just been released via press release. The 3G model will retail for $299, while the wi-fi only model will go for $249.