I also bought an LG C9 earlier this year and have been supremely satisfied with it. 4K is nice, but HDR especially when backed up by the deep blacks of an OLED panel makes the biggest difference. The TV makes even older games look and play much better with deeper colors and blacks and fast response times. This will sound silly but flashlights in horror games etc. finally work the way they should, illuminating the beam brightly while having the rest of the screen pitch black or with other ambient lights.
For future proofing I would highly recommend getting a set with HDMI 2.1. This new format will allow your TV to display 4K at 120fps and VRR which basically is a common G-Sync style standard. The C9 also has actual G-Sync. So basically higher framerates at higher resolutions with lower response times and no screen tearing.
I'd really recommend buying any LG OLED from 2019 or 2020, meaning the B9, C9, BX, CX etc. These TV's have pretty much all the future proofed standards that you'd want to look for, including HDMI 2.1, VRR, G-Sync, Dolby Vision etc. Older models from 2018 and before like the C8 do not have HDMI 2.1. This years' models have very few upgrades so it might make the most sense to try and find a B9 or C9 at a nice price.
And finally, yes burn-in on OLED sets is a real thing and can affect you especially if you spend a lot of time watching the same content (the same sports channel for example). This is also why using an OLED as a computer screen is problematic, because the static desktop elements can permanently burn into the display. However none of the people I know have experienced issues with moderate and varied TV use.
EDIT: Oh, also all the OLED sets are fairly expensive and as such do not fit into every budget. I got my 55" C9 for 1100 euros, which is pretty much the same amount that I paid for a 47" 1080p set in 2013 and a 26" 720p set in 2005.
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