You see a lot of those ads, not necessarily because the creators swear by that product, but because G-fuel is heavily advertising towards the audience of that creator. Just like tech youtubers tend to advertise VPN services and Skillshare-type of learning sites (guess that ad worked on me, because Skillshare is the first one that pops to mind).
And when it comes to being advertised to, we all like to think that such tricks hold no sway over us because we don't recall a direct link between seeing a product and deciding to buy it, but that's not the only way ads work. If you keep hearing a certain brandname, eventually that becomes a legit choice to make whenever you buy that type of product. When i think of toothpaste, i think of a white and red tube. I have no idea whether that's the best toothpaste for the job, but when i scan for toothpaste in the aisle, it's quite likely that i end up with a red & white tube of Colgate. It fits my idea of what a toothpaste product should be, and i know it's a big brand that sells it's toothpaste all around the globe and not some sketchy product made by a handful of students in a basement.
Or energy drinks. Back in 2000, it felt like Red Bull was the obvious choice to make if you were looking for an energydrink. The teens that were all about the Bacardi Breezers suddenly went over to Red Bull. and Red Bull was doing all these unique commercials on TV that made RedBull a household name with an unique colorscheme to a wide audience. At least on this side of the ocean, it took like 5 years before i started hearing about Monster Energy. Suddenly there was a competitor to Red Bull with it's own recognizable brand, logo and ads. And now in the last few years suddenly G-fuel is a brand i know as well, eventhough i never drink energy drinks. 20 years ago, if i decided to try an energydrink, I would go for the Red Bull 10 out of 10 times. Now that's no longer the case, because i am aware of multiple players in that space now.
These companies getting big and being able to advertise themselves does legitimize them as a valid option to choose for. When i wander into a store and decide i need to buy a tool, i am more likely to buy a Black & Decker, Bosch or a Makita than a brandname that's unknown to me. I'm sorry PantherPower and TundraTool, i just don't know if i can rely on you guys. I'll go for the more popular alternatives eventhough i can't necessarily say what's better about them compared to PantherPower. But it's totally possible for Pantherpower to start a marketing campaign that makes me hear their brand numerous times , to the point where the seed is planted in my brain that PantherPower is a legit option as well. Just like i've seen and heard enough chatter around Sodastream that it's a product i would at least consider, while it would not even be on my radar if i wasn't confronted by it's existance multiple times through ads and word of mouth.
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