@vinny_says: So when you reach "gold" or "platinum", that is a milestone in each Club Nintendo year (July 1 - June 30), and that can't be taken from you. Whether you spend all those coins, keep 'em all, whatever, you never lose that status. It's just tallying the total amount of coins you earned that year, whether you spent them or not. Basically, Nintendo would love it if you bought 600 coins worth of stuff and registered it on Club Nintendo each year, because that means you spent ~$600 on Nintendo-published products, and gave them feedback.
For the downloadable games, they cycle those out once a month. I find those to be your best choice to spend coins on. The physical rewards are A) knick knacks of questionable value or use, and B) only a couple physical rewards get added per year, and as of late what happens is they get added, a bunch of Nintendo nerds immediately spend all of their coins on those physical rewards, and the new reward sells out in like 2 days, and then Club Nintendo never restocks that reward for whatever reason and it just disappears from the store.
Oh yeah, so for the "elite" rewards for Gold and Platinum, you don't actually have to spend any coins to get them. As long as you have registered 600 (or 300) coins that year, you automatically get the platinum/gold gift. Sometime in July (since the previous "year" ended June 30th), they'll give you your options and ask which free gold/platinum gift you want.
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