Well, that was fast.  I just got an email at about 6:30 AM requesting I claim my reward for this year.  For those that don't know, the Club Nintendo year runs from July 1 to June 30. 
 
    
    
 
I'm just glad it's a physical item again.  And for those of you with Gold status, please note that the pictures of the calendar are from last year's calendar since the 2011 ones haven't been made yet. 
 
You have until July 31 to claim your prize.  The prizes will be sent out by the end of the year.