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Atlus Knows How To Announce A Delay

Legacy of Ys: Books I & II gets a soundtrack disc, and what's this about a delay?

I'm not a fan of just posting press releases to the site. We're supposed to distill this stuff into something that helps you make sense of it all. That's why we're here. If you wanted to read press releases you'd just... well, you'd just set all the same Google Alerts that everyone who writes news stories about games does. Hmm. That really makes most news "reporting" sound pretty soulless, doesn't it?

Anyway, this Atlus release, detailing the premium packaging that will come with the first run of Legacy of Ys: Books I & II for the DS while simultaneously announcing a two-week delay, is quality work. If I ever found myself in a PR position and had to write press releases, I'd like to think these are the sorts ot things I would write. Here:

EVERY LAUNCH COPY OF LEGACY OF Ys™: BOOKS I & II FOR NINTENDO DS™ TO BE A PREMIUM BOXED RELEASE WITH SOUNDTRACK INCLUDED, ATLUS ANNOUNCES; ALSO, GAME DELAYED TWO WEEKS, BUT NO ONE CARES BECAUSE BOXED RELEASES ARE AWESOME

Atlus quickly slips new release date of February 24th, then deftly avoids questions

IRVINE, CALIFORNIA - JANUARY 28, 2009 - Atlus U.S.A., Inc., the only publisher that makes it look oh-so-Ys-ee, today announced that Legacy of Ys™: Books I & II for Nintendo DS™ will ship two weeks later than originally scheduled, now slated to bump into retail stores on February 24, 2009. This was of course immediately accepted because this delay would allow for each and every launch copy of the game to magically transform into a premium boxed release, with the soundtrack CD-formerly intended as a pre-order bonus-to physically be included with each and every copy of the game's first print run.

This unexpected upgrade signals the return of Atlus Spoils, a fan appreciation campaign intended to give a little extra something to the company's faithful followers as a thank you for their continued support. The program is planned to remain active indefinitely during 2009, meaning fans can expect additional bonuses and extras in future Atlus releases throughout the year.

"While we're never eager to announce delays for our products," began Tim Pivnicny, Vice President of Sales and Marketing for Atlus, "we are incredibly excited to be able to upgrade the final release of Legacy of Ys to a premium boxed package. The soundtrack CD, once a bonus for pre-orders, is now going to be offered to everyone who picks up a copy from the game's limited first print run."

One of the most heralded action RPG franchises of all time, Legacy of Ys: Books I & II delivers the first two epic adventures of the famed saga on one cartridge, presented with a series of never-before-seen enhancements. Now, the finished North American launch will be available in a special boxed release, with a soundtrack CD featuring the game's famed score included with each and every copy of the game's first print run.

Legacy of Ys: Books I & II is now scheduled for release on February 24, 2009, with an MSRP of $34.99.


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Also, you damned kids might not be old enough to remember, but Ys is totally "cherry." Is that how you kids are saying it these days? Get off my lawn!
Jeff Gerstmann on Google+